Different Platform, Different Way To Tell A Story

Gary Vaynerchuk, founder of Vayner Media, has great insights on digital marketing. I've listened to a lot of his stuff and I've featured his videos several times on this blog. This specific video has helped me a lot, specifically when ideating or strategizing for different social media platforms.

I'm going to make this quick beacuse I have a lot of work to do (I've just been really itching to write). My two main takeaways from the video: 

1. Mirroring content doesn't always make sense - each platform (Facebook, Twitter, Instagram, etc.) has a different purpose and different user behaviors and preferences. Also, there should always be room for investing in new platforms because...

2. Marketers destroy everything - I love how he reminisces about email marketing and how he used to have an 80% open rate. Nowadays that's almost impossible because most mailing services automatically categorize promotional email, or worse, consider you as spam. As younger generations become more discerning, or increase their "bullsh*t" meter as Vaynerchuk calls it, we will destroy even more means of marketing, perhaps including Facebook.

Defintiely a staple for my learning sources, you can follow him on Twitter: @garyvee if you want to learn more.

1 comment:

  1. PPC Expert For Tech Support |inbound calls for tech support, pop up calls for tech support Call at: +91 981-142-0083 ppc management experts ppc call provider by osiel web
    A great online marketing company for technical support inbound calls & pop up calls for tech support , PPC Expert For Tech Support by osiel web.
    Call at: +91 981-142-0083 ppc management experts


Just another one of the blogs of Harry Santos. Powered by Blogger.