Coca-Cola Brings Spotify to the Philippines

I just found out that the VPN I use is no longer free. This was what I used to to get access to the awesome music streaming service Spotify. It's a good thing Coca-Cola has brought Spotify here to the Philippines!


Aside from not having the lag of using VPN services, I am also able to contribute legitimate support to my favorite artists and musicians. And because Spotify adds both a mobile and social dimension to music, I can easily share music to my friends and at the same time check out what new stuff they're listening to. It's really a great way to share good vibes and happiness to your buddies.

This is exactly what I mean when I say that there are always market-based solutions to concerns with intellectual property rights (see also YouTube and IPR — How We're Living In a Remixed World). The marketplace is actually just as collaborative as it is competitive. And it is collaborations like this one from Coca-Cola and Spotify that emphasize that point. We don't have to give up internet privacy and liberties to government in order to enforce IPR claims (see also Stay Away From My Internet).

If you want to try it out, you can easily get a free code by emailing Social_CokePH@Coca-Cola.com with the subject Coca-Cola Spotify. Do it. It's worth it. Once you go Spotify, you never go back.

Disclosure: I work for MRM//McCann Manila, the digital agency of Coca-Cola Philippines.

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